Introduction
As eSIM adoption grows, digital-first brands, from telcos and fintechs to travel platforms, are seizing the opportunity to offer it as an upsell. With established user bases and trusted payment relationships, these brands can quickly launch eSIM services. But the market is getting crowded. The challenge then arises as multiple entities become aware of this service, leading to a crowded travel eSIM space. Many providers simply resell another carrier’s connectivity, locking themselves into limited coverage and pricing models. So, how do you mitigate the risk and avoid the race to the bottom of the market? Simple. Mobilise offers a disruptive alternative: a multi-partner eSIM platform that lets you bring your own connectivity, avoid lock-in, and build a profitable, scalable business.
Reselling won't keep you ahead for long because, ultimately, volume is king, and the largest reseller will dominate the market.
Per Kristoffersen, CCO of Mobilise
In this article, we explore why this model is disrupting the connectivity market, how it compares to traditional reselling models in travel eSIM, and who can benefit the most.
TL;DR
- eSIM is a growing upsell opportunity for digital brands, fintechs, telcos, and travel platforms.
- Most eSIM platforms lock clients into a single provider, limiting pricing control and global reach.
- Mobilise’s HERO® eSIM platform is fully multi-partner, carrier- and SM-DP+ agnostic.
- You can bring your own connectivity, mix and match partners, and create region-specific offers.
- Mobilise supports fast go-to-market (from 12 weeks) and a pay-only-for-what-you-use pricing model with no breakage.
- The platform gives you full control, flexibility, and scalability, which are essential in today’s competitive eSIM landscape.
What Is a Multi-Partner eSIM Platform?
A multi-partner platform allows you to connect to multiple MNOS, MVNOs, or roaming aggregators and connectivity providers. It supports a multi-front-end architecture for various reseller brands, while the back end can host multiple network and connectivity integrations.
With the Mobilise HERO® Travel eSIM Platform, you have a modular platform that can host multiple connectivity providers in a single instance. The platform provides the opportunity to source the connectivity needed to meet the pricing requirements of specific regions through a regional connectivity provider.
The platform enables you to set up a product based on, for example, Tunisia, by selecting the connectivity provider with the best rate or service for that country.
This is a unique feature of the HERO® Multi-partner eSIM platform, enabling our clients to operate in a highly competitive market, stay ahead of the curve, and retain more revenue and profit.
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Our platform is truly partner-, vendor-, and connectivity-provider-agnostic. You can mix and match your travel eSIM bundles from multiple providers, with multiple SM-DP+ profiles, and use your own SM-DP+. The Mobilise HERO® Traveller platform allows you to design, at the product level, what you want to offer to the market.
If you are an MNO with your own connectivity for specific countries or regions, the platform will enable you to set up your products with your own connectivity, while leveraging a roaming partner for other regions where you may not have competitive rates.
Mobilise has certain roaming providers ready out of the box, so if you are starting a new offering, we have everything you need to go to market quickly.
Speed to Market: Fast, Flexible Integration
Mobilise has certain roaming providers ready out of the box, so if you are starting a new offering, we have everything you need to go to market quickly. We specialise in backend integration with an MNO connectivity BSS or a roaming aggregator. With our built-in connectivity, we can get you live in around 12 weeks; adding your own connectivity will take an additional 4 to 6 weeks.
Cost Efficiency: Only Pay for What You Use
In the eSIM market, many companies are reselling eSIM data bundles. This model dominates the market but has growth limitations. The key to this business is the unused data.
When selling a 5 GB bundle to a consumer, much of the data often remains unused; that unused data is crucial for creating a profitable business. At Mobilise, we offer our software services that enable our clients to retain any unused data. You only pay for the GBs you actually use, whether directly through your connectivity provider or via us with the built-in connectivity we can provide. It’s up to you!
By allowing our clients to retain unused data, we empower them to stay competitive in the market for a long time.
Technical Flexibility: Bring Your Own Connectivity
Traditional eSIM platforms often lock you into a single provider, limiting your control over pricing and coverage. Mobilise’s platform removes these restrictions. It’s fully carrier- and SM-DP+ agnostic, allowing you to integrate your own connectivity agreements, whether with MNOs, MVNOs, or aggregators.
This “bring your own connectivity” model offers the flexibility to mix and match providers, tailor products by region, and remain competitive in a constantly evolving market. With an API-first architecture, integration is effortless, and you stay fully in control over your network and business strategy.
Scalability & Long-Term Control
Travel eSIM has put roaming rates under pressure. The rates are very fluid, and the aggregators are having to move quickly to keep up with pricing demand.
Having the option to multi-source your eSIM connectivity gives you the flexibility to remain in the market and follow the “flow” of the evolving pricing. A highly modular and flexible Travel eSIM engine is a must when venturing into a constantly shifting market – this is what Mobilise provides!
The ability to manage and control your costs is essential; not being “locked in” is a feature highly requested by our clients, and it’s a game-changer.
Industry Applications
Travel eSIM is a perfect upsell opportunity for anyone with a large user base who already has an invoicing or payment relationship with them. This can include online communities, AppVNOs, fintech companies, telcos, airlines, and the hospitality sector; it’s a proven case.
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Consumers appreciate the security of knowing that no extra roaming charges will hit them after travelling, and the convenience of installing eSIMs in-app creates a seamless digital user journey, making it a solid upsell for both existing and new users.
Conclusion
As the travel eSIM market grows more competitive, brands need more than just a basic reseller setup to succeed. Mobilise’s multi-connectivity partner eSIM platform offers a smarter, more sustainable approach, giving you full control over your connectivity, pricing, and margins. You can bring your own network agreements, avoid vendor lock-in, and scale globally with confidence.
Whether you’re an MNO, MVNO, fintech, or travel brand, Mobilise helps you launch faster, stay flexible, and build long-term value.
Ready to launch your own travel eSIM offering?
Explore Mobilise’s eSIM Platform or speak to our team about your next project!
