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MVNO operation in Ireland for Dixons Carphone is 1st major job

A specialist comms consultancy, Mobilise Consulting has made its first move in the competitive arena of supplying services to of mobile virtual network operator (MVNO) services. It couldn’t have made a better start in the UK as the UK’s leading mobile retailer, Dixons Carphone, has become the first customer. Mobilise Consulting says it won the contact in the face of fierce competition from some of the biggest consulting firms in the global industry. The one-year contract is to help launch Dixon Carphone’s mobile virtual network operation (MVNO) in Ireland in Q3 2015.

Mobile will provide the retailer ith a wide range of MVNO consultancy services and solutions.

These include strategy consulting (launch strategy, business case development and technology strategy); project management support, business analysis (process creation, customer care); and marketing support (proposition development, sales and marketing strategy and brand development).

Peter Scott, md with Dixons Carphone Ireland, commented, “When Dixons Carphone first began looking for an experienced team to work with and launch an innovative MVNO in Ireland within challenging timelines, we had 3 key objectives.

He continued, “These were to find a consultancy with an imaginative and can-do attitude, had unbeatable technical credentials and most importantly embraced our partnership philosophy.”

“From our perspective, Mobilise Consulting stood out from the pack and is now an integrated part of the Dixons Carphone MVNO launch team,” Scott added.

“Mobilise Consulting brings a new breed of bolt-on MVNO services to the global MVNO industry which will help MVNOs get to market faster and in the best position to compete for market share,” says the firm’s CEO, Hamish White.

He added, “Together with our traditional mobile consulting services, Mobilise Consulting again stamps its growing reputation as a truly one-stop shop for MVNO support and technology services.”

Mobilise Consulting’s blue-chip customer base already includes Orange, White Mobile, Sofrecom, Footech and Tech Mahindra.


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