Send message

Jawwy – Value Proposition Teardown

1 min read
Published on: 20 Jul 2021
Updated on: 3 April, 2023

In this article, we provide a 360-degree view of Jawwy’s digital value proposition. Jawwy is a sub-brand of STC (Saudi Telecom Company) – a Saudi Arabia-based digital company offering telecommunications services, among others.

 

To thoroughly evaluate Jawwy’s value proposition, we used the Proposition Wheel.

 

Mobilise Proposition Wheel consisting of 8 elements. What: What the customer is buying into and the components and USPs of the offer. Find: How the target customers find out about the offer. Get: How the customer purchases or gets access to the offer. Setup: How the customer activates the service. User: What services are available to the customer. Pay for: How the customer pays for the service. Help: How the customer can get help. Stop: How the customer ends the service.

 

Here at Mobilise, we are big proponents of the digital-first approach. In our efforts to show service providers why becoming digital is crucial and what the benefits of such transformation are, we started this content series. We review, describe and evaluate digital value propositions of various digital telco brands from around the world. Based on the outcomes, we provide tailored recommendations for each brand.

 

    Download the article now

    Please provide the following information:

    By clicking the dowload button, you authorise Mobilise to contact you about your specific request, updates, and special promotions - which you may unsubscribe from at any time.

    This site is protected by reCAPTCHA and the Google's Privacy Policy and Terms of Service apply.

    You might also like

      Our website is protected by reCAPTCHA and the Google's Privacy Policy and Terms of Service apply.