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Jawwy – Value Proposition Teardown

20 Jul 2021 1 min read

In this article, we provide a 360-degree view of Jawwy’s digital value proposition. Jawwy is a sub-brand of STC (Saudi Telecom Company) – a Saudi Arabia-based digital company offering telecommunications services, among others.

 

To thoroughly evaluate Jawwy’s value proposition, we used the Proposition Wheel.

 

Mobilise Proposition Wheel consisting of 8 elements. What: What the customer is buying into and the components and USPs of the offer. Find: How the target customers find out about the offer. Get: How the customer purchases or gets access to the offer. Setup: How the customer activates the service. User: What services are available to the customer. Pay for: How the customer pays for the service. Help: How the customer can get help. Stop: How the customer ends the service.

 

Here at Mobilise, we are big proponents of the digital-first approach. In our efforts to show service providers why becoming digital is crucial and what the benefits of such transformation are, we started this content series. We review, describe and evaluate digital value propositions of various digital telco brands from around the world. Based on the outcomes, we provide tailored recommendations for each brand.

 

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