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Embedded Connectivity – The Ancillary Services Game Changer

30 Jan 2024 5 min read

What’s an ancillary service and what benefits does it bring?

Service providers across all industries are constantly searching for innovative solutions to stay ahead of their competition. One thing that has emerged as a game-changer is Embedded Connectivity.

In this blog, we’ll explain why Embedded Connectivity is revolutionary as an ancillary service.  



  • Embedded Connectivity is a game changer in the ancillary services field! It offers plenty of benefits for both travellers and service providers alike.
  • Ancillary services are additional services that complement a company’s main offering, such as extra baggage for flights and travel insurance.
  • By integrating Embedded Connectivity into these services, businesses can:
    • Unlock a new world of possibilities.
    • Offer real-time connectivity.
    • Seamless interactions.
    • Personalise customer experiences.


What’s an ancillary service?

Let’s start with the most obvious question: what is the definition of ancillary service?

Ancillary services are those supplementary services that enhance the core offering of a business. They provide added value and convenience to customers, often resulting in increased satisfaction and loyalty. Examples of ancillary services can range across various industries. 


Travel ancillary service

The travel industry is no stranger to ancillary services. The services go beyond the basic transportation and accommodation services.

Take airlines for example. The primary service is air travel, but they also offer travel insurance and discounted hotel stays. Some examples of ancillary services in the travel and tourism industry include: 

  • Extra luggage.
  • Travel insurance.
  • Foreign exchange currencies.
  • Car hire.
  • Luggage transportation.
  • Theatre and event tickets.
  • Tour guides.
  • Equipment hires.
  • Travel SIM card/eSIMs.


Ancillary services, in essence, not only bolster the bottom line for travel operators but also contribute to enriching the overall travel experience for customers.



Benefits of ancillary services

Ancillary services offer numerous benefits to both businesses and customers.

For travel operators:

  • Opportunities for revenue diversification
  • Increased customer engagement
  • Differentiation from competitors
  • Benefit from long-term customer relationships


For customers:

  • Enhanced convenience
  • Improved satisfaction
  • More tailored experience that aligns with their wants and needs


What is Embedded Connectivity?

Connectivity is the capability of providing connections to the internet or between end users.

Traditionally, and for technical reasons, only telcos could provide connectivity.

Now that eSIMs are available, connectivity can be embedded in any industry through Embedded Connectivity. How?

Just as travellers and their needs change, ancillaries have evolved. The same thing applies to SIM cards. And that’s where eSIMs come in.



What is eSIM?

eSIM, or embedded SIM, is a digital SIM that can’t be removed from a mobile device.

Since eSIMs are embedded within a mobile device, consumers can purchase, activate, and use them from anywhere and at any time.

The entire process is online, making the plastic SIM cards redundant, allowing any service provider in any industry to embed connectivity within their mobile applications quickly and with minimal effort.



Want to learn more? We compiled a list of 30 FAQs about eSIM explained!


Embedded Connectivity benefits

So what are the benefits of Embedded Connectivity?

Firstly, it allows for real-time data exchange, enabling service providers to gather valuable insights and provide personalized experiences based on customer preferences.

Additionally, Embedded Connectivity enables seamless connectivity, enhancing efficiency and reducing friction in customer interactions.

Finally, with Embedded Connectivity, service providers can offer connected ancillary services, creating deeper integration with their core offerings and truly transforming the customer journey.


Embedded Connectivity also brings many benefits to consumers:

  • Seamless mobile connectivity
  • Easy to purchase, activate, and use – all online
  • No global roaming charges
  • No need for multiple phones
  • No need for local SIM cards
  • No need to rely on public Wi-Fi
  • More secure than traditional SIM cards
  • Better user experience


Embedded Connectivity solution

Our Embedded Connectivity solution provides endless benefits to airlines looking to expand their revenue streams and improve customer experiences. It’s a “plug-and-play” solution that can be easily integrated into an existing app with no customisation required.

With low set-up fees and quick set-up, taking less than a week until final implementation, our eSIM SDK allows travel operators to offer eSIM packages to their customers as an add-on.

Featuring in-app eSIM activation in under 60 seconds without the hassle of QR codes or physical SIM swapping for your passengers.




Embedded connectivity is a game changer in the ancillary services field, offering businesses the opportunity to enhance customer experiences, drive revenue growth, and stay ahead of the competition.

By embracing Embedded Connectivity and leveraging technologies such as eSIM, service providers can tap into the vast potential of connected ancillary services and shape the future of their industries.

With Mobilise as a partner, service providers can confidently navigate the digital transformation journey and unlock unprecedented possibilities.

Drive innovation and efficiency in your ancillary services with Mobilise’s Embedded Connectivity solution. Contact us today to explore the possibilities!

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