OV has a unique perspective on connectivity and IoT. The brand sits within the Manx Telecom group of companies, leveraging Manx Telecom’s high-quality mobile network infrastructure, engineering expertise, and global network agreements with other mobile network operators, to provide global cellular connectivity to IoT and mobile service providers, in the UK and other international markets.
The Challenge
Manx has a reputation for being innovative and first to market. It wanted to uphold this reputation by becoming the first qualified MNO to launch a fully digital eSIM brand.
As an MNO, Manx already had all the connectivity infrastructure in place. It had over 600 roaming contracts with telcos worldwide to leverage in launching its digital eSIM brand. However, Manx lacked the digital BSS capabilities required to support a fully digital service offering. For this, Manx Telecom chose to partner up with Mobilise leveraging its digital BSS platform, HERO, and digital product design expertise to launch its new and digital-only mobile service offering.
We needed a highly capable, technical partner with expertise in the field to take what Manx provides and tailor it to the eSIM market. Mobilise seemed like the perfect partner to help us achieve this goal.
David Bufton – Head of Commercial Finance at Manx Telecom
The Solution
Mobilise, via its HERO platform, offered a white-labelled eSIM as a service solution to Manx (OV). As a result, we developed a new digital-only proposition focused on the traveller segment – BreatheSIM.
The eSIM offering is enabled by Mobilise’s HERO platform thanks to its modular API-led open architecture. It facilitates the integration of new platform components without disrupting existing systems or processes. The eSIM as a Service module is offered via Mobilise’s HERO platform. It provided Manx with a comprehensive end-to-end management solution to handle its eSIM customers.
One of the unique features of Mobilise’s eSIM as a Service is its in-app provisioning and it is undoubtedly the gold standard for eSIM products since it provides a seamless user experience.
David Bufton – Head of Commercial Finance at Manx
The Result
BreatheSIM developed by Mobilise provided Manx (OV) with a solution that allows them the first-mover advantage in the consumer eSIM market. The users can download the BreatheSIM mobile app, choose their travel destination, navigate the available products, select the preferred payment method and currency and finally activate their eSIM profile. The eSIM activation only takes one tap and is completed within seconds. It also eliminates the physical SIM card delivery or collection.
This makes the onboarding experience seamless, quick and consistent regardless of the user location. The app also gives
the user full control and transparency over their usage, payments and purchases and minimises the number of customer
support requests.
Additionally, Mobilise has deployed a suite of customer relationship management tools enabling the Manx team to operate and manage the service. The suite includes a CRM admin portal, reporting, digital customer support ticketing system and a dynamic product catalogue.
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